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The Idea

To deliver a big push for aladygma.com we created a simple, but effective viral campaign.

We did not start from a Video, but from a Blog.

This is the story of a simple student, Thomas Dahlem, who attempts a new chance in life by leaving to study in Austria. But he never knew that his life would drastically change through a website called aladygma.com....

(Aladygma is the anagram of the word „Amygdala” a part in the brain performing a primary role in the processing and memory of emotional reactions.)

We seeded a lot of "Rumours" about the Site, including Thomas and his friends, connecting them to a Alien and Monster Story.

Then we { as a small team } produced some home videos, connected to them all to the story, and planted them through out the web.